Page 10 - Life Coaching Today
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 The coaching industry is one of the fastest- growing industries on the planet, and so far, it’s showing no sign of letting up.
There are new coaches and coaching certifications popping up left, right, and center... so, how do we maintain some sense of integrity in a highly unregulated industry?
#1: Read up on the International Coaching Federation code of ethics.
In an unregulated field, it’s easy just to set up your Facebook page and say, hi, I’m a life coach... what you’re saying is, “I have learned some cool things, and I want to help others with what I’ve learned.” Then. It becomes a race of ‘let the best online marketer win!’ And that is awesome. It doesn’t necessarily make you a qualified coach. Here is a link to read up on the ICF standards of behavior: https://coachfederation.org/code-of-ethics
While it hasn’t been talked about a lot in unregulated coaching ‘certifications’ as the field develops and matures, I believe the ICF will become a more integral part of the coaching profession and honoring their code of ethics, essential to operating as a coach.
#2: Maintain a solid definition of what coaching is and what it is not.
Here is the definition of coaching from the ICF website: “partnering with clients in a thought- provoking and creative process that inspires them to maximize their personal and professional potential.”
Coaching is about what you inspire and empower your clients to do. It’s not to be confused with therapy or consulting (aka: getting paid for what you know).
Coaching is about what you inspire and empower your clients to do. It’s not to be confused with therapy or consulting (aka: getting paid for what you know).
At various times you may wear other hats in your work with clients other than just coaching, if you are a trained counselor or NLP practitioner, you may dip into therapeutic frames. If you have lots of knowledge and experience that will benefit your clients, you may fall into consulting, mentoring, and teaching frameworks.
It is still essential that you maintain a clear definitionofwhatcoachingisandwhatitisnot.
#3: Lead with your Green, not your Red ego.
I heard this concept spoken about in Radha Agrawal’s book ‘Belong’ and fell in love with it.
Radha shares that at any point in time, you’re going to be either listening to your inner mean girl (perfectionistic, judgmental, and compares herself to others) or your inner soul sister (inspired, grateful, and curious).
In every moment, we have a choice of which voice we listen to... is it going to be your green ego (inner soul sister/bro) or your red ego (inner mean girl/guy)? This includes in all our dealings with others personally and professionally and treats people with dignity, respect, and consideration.
#4: Take full 100% Responsibility for your life experience.
You must be willing to accept the reality that you control the way you view your truth from here on out. Yes, we’ve all been through tough times, we’ve all been wronged and victimized in our past lives... and now presents a choice at this moment to choose how we want this story to
end.
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